Margin

Event to event. Hectic. Fast-paced. Schedule conflicts. Pack it all in. Tired. Running on empty. Resting. Slowing down. Contemplation. Margin. I’ve been thinking a lot about what it means to have margin in my life for the last few months. I’m terrible at having margin in my life — mornings, lunch breaks, late nights, whatever. Margins were … Continue reading Margin

Give, Give, Give, Ask!..But Only If They Really Want It

“Our customers aren’t responding to our emails.” “Our churn hasn’t moved, even though we’ve implemented changes A, B, and C.” “Our open rates are good. I don’t know why they aren’t acting on it.” “Our open rates are terrible. I don’t know why they’re not opening it.” “Our webinars/newsletters/QBRs/etc. have poor signup and attendance rates.” … Continue reading Give, Give, Give, Ask!..But Only If They Really Want It

Bored by Simple. Infatuated by Complexity

Humanity’s perception: Complexity > Simplicity We are bored with the known; we seek to expand. We think there must be more than what is. We create mountains out of mole hills. Instead of targeting simple, we complicate. We overarchitect. We see a giant “to do” list in order to accomplish even the smallest of tasks. … Continue reading Bored by Simple. Infatuated by Complexity