Tag: Strategy
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The FDE Ships the Product. Someone Must Own the Outcome.
Define First to Deploy Fast The numbers are mind-boggling to me. Job postings for Forward Deployed Engineer roles increased more than 800% between January and September 2025, according to the Financial Times. Salesforce committed to building a team of 1,000 FDEs. The framing from a16z lands because it’s true: “Enterprises buying AI are like your…
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Being a VP. Moving from doing to transforming
I — along with others — have often wondered “What does it mean to be a VP at a company?” Others have felt the sentiment “That VP is doing director-level work. They are ineffective at their responsibilities.” That last one is especially concerning. But there’s also an oft-missed component of being a great VP. The role…
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Two Ways of Looking At It
There are many changes in life. There are many kingdoms rising and falling, the world the shifting. And we can either look at that with fear and blame it for causing us poor performance, or we can look at it as an opportunity to grow from & into. I can look at the bad economy…
Jeff Beaumont 