Where is The Future Going, Anyway?

The Harvard Business Review wrote an article a couple years back titled, The Simple Economics of Machine Intelligence. It’s a fascinating piece. Digest it slowly and over several cups of coffee/beer/wine/La Croix/whatever. Changes afoot caused by machine intelligence: Cost of goods and services that rely on prediction will continue to decline. Cheap is good, right? Well, […]

Give, Give, Give, Ask!..But Only If They Really Want It

“Our customers aren’t responding to our emails.” “Our churn hasn’t moved, even though we’ve implemented changes A, B, and C.” “Our open rates are good. I don’t know why they aren’t acting on it.” “Our open rates are terrible. I don’t know why they’re not opening it.” “Our webinars/newsletters/QBRs/etc. have poor signup and attendance rates.” […]

Should Support/Success Have a Commit?

SaaStr has a good question for when your VP of sales has a sales commit…so, then, shouldn’t your VP of marketing have a lead commit? http://www.saastr.com/your-vp-sales-has-a-sales-quota-your-vp-marketing-needs-a-lead-quota-period Let’s think about this from the perspective of Support and Customer Success. Should we, in our respective teams and departments, have a commit? We can argue there’s a commit […]