Category: GTM Operations
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Who Owns the Outcome?
Forward deployed engineers ship fast. Someone still has to own what happens next.
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Being a VP: Moving from Doing to Transforming
“We have too many VPs acting like directors — they are overpaid and ineffective for what they produce.” Someone said that to me early in my career. It landed hard. Not because it was harsh, but because I could picture exactly who they meant. The VP role is genuinely ambiguous. Most people who get promoted…
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Product Usage Data Strategy (A Nerd’s View)
“We have data gaps preventing us from knowing what our customers are doing. We have some manual workarounds, but we are flying pretty blind.” I hear this all the time. I’ve dealt with it at every startup I’ve ever worked and almost every one I’ve consulted with. In this post, I want to share the…
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Friday Recap Emails. Alternative Title: Demonstrating Your Effectiveness to Your Boss
I’ve followed the practice of sending my boss a weekly recap email every Friday since 2016. I still do it because it is so valuable. Sending your boss a weekly snapshot does many things for you: There are many more benefits. Let’s jump into the email structure now. It sounds like a lot. The email…
Jeff Beaumont 