Tag: Marketing
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You Are Building a Case Study
“You are building a case study here.” My boss told me this early in my time at GitLab. I’ve turned it over many times since. On the surface it sounds like encouragement. Look closer and it’s a warning. We didn’t hire you to run the playbook you ran somewhere else. We hired you because you…
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Managing Resources
Who manages the resources? Coaches? Customer Success? Support? Product? Marketing? Combo plate? Endless possibilities! Remember: the person or group responsible for resources must also have their butt on the line regarding churn and feel the pain of customers when they don’t “get” your app, your documentation, and vent to you about their frustrations. If the…
Jeff Beaumont 