Author Archives: Jeff Beaumont

Give, Give, Give, Ask!..But Only If They Really Want It

“Our customers aren’t responding to our emails.” “Our churn hasn’t moved, even though we’ve implemented changes A, B, and C.” “Our open rates are good. I don’t know why they aren’t acting on it.” “Our open rates are terrible. I don’t know why they’re not opening it.” “Our webinars/newsletters/QBRs/etc. have poor signup and attendance rates.”ContinueContinue reading “Give, Give, Give, Ask!..But Only If They Really Want It”

Bored by Simple. Infatuated by Complexity

Humanity’s perception: Complexity > Simplicity We are bored with the known; we seek to expand. We think there must be more than what is. We create mountains out of mole hills. Instead of targeting simple, we complicate. We overarchitect. We see a giant “to do” list in order to accomplish even the smallest of tasks.ContinueContinue reading “Bored by Simple. Infatuated by Complexity”

Introducing Inefficiencies

Have you ever thought of putting any inefficiencies into your schedule? You know, ways of slowing yourself down or making yourself slightly less productive? Of course you haven’t. That’s ridiculous! Why would we want to be less productive? The funny thing is we do this all the time. If you have an Apple Watch, thatContinueContinue reading “Introducing Inefficiencies”

Continuity

One of the most important—and overlooked—aspects of onboarding customers is not necessarily the onboarding itself, but it is the sales and marketing teams’ and agenda to set up the implementation for success. If you’re a Customer-facing leader and don’t have a great relationship with sales and marketing or input over this processes, you are doingContinueContinue reading “Continuity”