“Our customers aren’t responding to our emails.” “Our churn hasn’t moved, even though we’ve implemented changes A, B, and C.” “Our open rates are good. I don’t know why they aren’t acting on it.” “Our open rates are terrible. I don’t know why they’re not opening it.” “Our webinars/newsletters/QBRs/etc. have poor signup and attendance rates.”Continue reading “Give, Give, Give, Ask!..But Only If They Really Want It”