Author Archives: Jeff Beaumont

Simple, straightforward language.  That’s the most powerful, effective way to communicate value propositions to prospects. Anything more can get confused or lost in translation. Taking a cue from the FinTech industry, let’s examine the life of a financial advisor for a moment. Clarity helps thousands of advisors communicate their proposal. Two essential means to differentiate your firmContinueContinue reading “Straightforwardness Delivers Results”

Earlier this year I read a book that was written in 1989, 30 years ago. It’s made me realize how much of my thinking, writing, philosophy is developed for the here and now. It’ll will only be relevant for a couple years. How much knowledge am I amassing that’s irrelevant in three weeks? On one hand,ContinueContinue reading “Thinking Evergreen”

Tons of articles argue whether to use a customer feedback tool or not. There are valid (and not so valid) points on all sides. This article is written assuming you have or are planning to institute some sort of customer feedback. If you’re already an expert but want to see some ways of incorporating surveys, skip down.ContinueContinue reading “Operationalizing Customer Feedback (NPS/CES/CSAT)”

Conceptualizing “modeling” isn’t just about the act itself but the observance of others as well.  Set the bar for what’s important If you put off something you don’t enjoy, odds are others will follow suit. Others care about what you care about. If you don’t care about it, you won’t check on it. People willContinueContinue reading “Modeling Behavior and Integrity: Coaching, Mentoring, and Parenting”

After the 4th of July this year we took a new way home. In the past, the fireworks would end somewhere between 9:50-10:10pm and I wouldn’t get home till 11-11:30pm. With two small kids in the back, I was pretty frustrated by the end. Just sitting in traffic, breathing fumes, no one is moving, andContinueContinue reading “The fastest way home was in the complete opposite direction”