Brand New. The Same Old Concept


They look great.

It’s a fascinating sociological study that something that just began existing can exhibit what has always existed: “I want.” Apple is not alone; this is true of technologies, foods, places, events, and performances.

Human behavior fascinates me. New technologies every day, but it’s the same behavioral response. The way we view things dictates so much about us: our confidence, desires, achievements, and and dreams. We view things through our cultural lenses.

Or, perhaps, hear through our AirPods.

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